Plastic Hallway Prize
FULL ONLINE MARKETING CAMPAIGN FOR WINNER
SiAn Records/Plastic Hallway (http://www.sianrecords.com)
Music marketing blog along with label SiAn records are offering the overall winning act a full online marketing campaign, complete with Marketing Roll Out Plan, Website and Social Network Overhaul, Web and Mobile Strategy, Driect-to-Fan Marketing (fan acquisition and mailing list management). With the shift from physical to digital being elevated with the US launch of spotify and more locally the closure of Road Records and Zhivago Records, it is more important then ever to have not only a strong presence online but the right tools to convert website visitors into long term fans.
With 7 years experience in the music industry SiAn records has released albums and toured bands in several european countries along with showcasing acts in the US and Canada. Over the last few years their business model has shifted from releasing physical CDs, promoted through print and radio to releasing mostly digital and promoting both online and direct to fan. Owner Andrew Wilkinson recently set up a music marketing bloghttp://plastichallway.tumblr.com to help bands better understand the ins and outs of online marketing. Andrew has also promoted festivals and worked for mobile music marketing & distribution company. You can follow him on twitter: @wilko_lr - http://www.twitter.com/wilko_lr